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Branded Nation

What is common between Prophets, politicians and playwrights? They all tell stories. What determines the popularity of each? How well they sell their stories Moses’ Ten Commandments, Bush’s WMD and Shakespeare’s ‘Hamlet’ are all ‘stories’ we recognize and relate to. Storytelling is the core of culture it is through stories that we share our feelings, […]

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Corporate News

Rural Microfinance Roundtable 33 percent of all bank branches are in rural areas, where 67 percent of the nation’s population resides, Syed Mohsin Ahmed, CEO, Pakistan Microfinance Network (PMN), shared at a roundtable discussion on the Rural Finance Market in Pakistan. PMN organized the conference to discuss the challenges and potential of the sector with […]

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Blogversation

Why CSR Reporting is Still Ugly: Mallen Baker’s Blog Welcome to tbl’s new blogversation section, where we’ll bring you conversations from the CSR blogosphere. We believe that the dynamic nature of such dialogue is part of what keeps the CSR movement’s momentum strong. Below are excerpts from Mallen Baker’s blog, along with parts of the […]

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Engaging Stakeholders through Social Media

The social media evolution has changed the way people communicate. It has given everyone the freedom and power to voice their opinions. The introduction of Web 2.0 technologies has enabled communication opportunities for people through the online medium, and, specifically social media. This has not only enabled an online communication channel, but has also affected […]

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