As we look back at the first decade of the 21st century, taking a very broad...
Recent Articles
CSR for PR not PR for CSR
So, what is the relationship between CSR (Corporate Social Responsibility) and PR (Public Relations)? The short answer is PR can be both a blessing and a curse to CSR. It is a matter of which comes first and what is the intention. Done properly and with a company that embraces the strategic and integrated nature […]
The Trellis of Sustainability: Engaged Stakeholders
Engaging the stakeholders of an organization is crucial for ensuring its sustainability. Engaged customers, employees and even industry rivals make up a cohesive trellis on which an organization can grow securely. At the very beginning however, it is important to analyse how an organization views its stakeholders. Are stakeholders the means to achieve the end […]
The Road Less Traveled: East Malaysia
When the average tourist or business traveler hears the name ‘Malaysia’, his or her mind rifles through images of Kuala Lumpur’s impressive skyline, or Penang’s white sandy beaches, or better yet, the crazy parties at Langkawi! For the more sedate, Malaysia may even spell the cultural richness of Melaka, and for the more audacious, perhaps […]
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the carbon footprint of the 2010 world cup If you thought that those pesky vuvuzela were the worst thing about the 2010 World Cup, wait until you hear about the carbon emissions estimated to be released during the planet’s biggest sporting event. According to a study conducted by the Norwegian Embassy and South African government […]