I am afraid I have a bias. Being part of the growing media industry in Pakistan, perhaps it is in my best interest to side with my fellows rather than with others. Frankly speaking though, it seems impartiality and objectivity is a utopia – something which has remained a controversial case since many ages – […]
Karachi, April 28, 2009: CEOs and senior executives of 16 multinational and national companies participated in a Roundtable recently organized by tbl– triple bottom line, a CSR focused bi-monthly publication brought out by Asiatic Public Relations Network, to deliberate the concept of Cross Company CSR (C3) as the future direction for corporate social responsibility. The […]
Advertising is a strong medium, which has a profound impact on people’s attitudes, behaviour and their values. It is indeed the responsibility of the media to contribute to the positive development of people and to foster the wellbeing of society. In this regard, it is important to note that advertising can and does raise ethical […]
A Roundtable was organized on April 22, 2009 in Karachi by tbl (triple bottom-line), on the concept of Cross-Company CSR (C3). This Concept has been developed by tbl as a future direction for CSR. The primary objective of the Roundtable was to understand and discuss how the C3 concept can be further developed and practically […]
